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Luxury Watch Launch

A Swiss watch manufacturer, in collaboration with Indian retailer Ethos, has launched a limited edition Ram Janambhoomi watch priced at Rs 34 lakh ($41,000).

Collaborative Design

The watch, created with Jacob & Co, is based on the Epic X Skeleton series and aims to honor India’s cultural heritage.

Symbolic Features

The timepiece features the Ram Temple at 9 o’clock and the phrase “Jai Shree Ram” at 6 o’clock, with Lord Rama and Lord Hanuman depicted prominently.

Cultural Significance

The watch’s saffron bracelet and color scheme symbolize spirituality, purity, and prayer, resonating with the values of Hindutva.

Limited Edition Availability

Only 49 of these exclusive watches have been manufactured, with 35 already sold.

Ram Temple Commemoration

The watch commemorates the Ram Mandir consecration ceremony held earlier this year in Ayodhya, a significant event for Hindus.

Temple History

After a landmark 2019 Supreme Court decision, the temple’s foundation stone was laid by Prime Minister Narendra Modi in August 2020, with the consecration ceremony held nearly four years later.

Temple Architecture

The Ram Temple, built in the traditional Nagara style, will be 380 feet long, 250 feet wide, and 161 feet high, featuring 392 pillars and 44 gates.

Ayodhya Developments

An international airport named after Maharishi Valmiki, who authored the “Ramayana,” was opened in Ayodhya ahead of the temple’s consecration ceremony.